![]() Not only will this be easier to remember, it’ll also help people find you in search results. If possible, try to make your business name one or two words at most. This will help increase word-of-mouth virality as people share your company name, as well as make it easier for people inside your industry to remember you. Your name should make your customers smile, not cause them to wrinkle their brows and ask for directions to someplace else.Ī good rule of thumb is to choose a name that's simple enough for people to spell, avoiding numbers and other hard-to-use characters. After all, complicated names are harder to remember, much less type into an internet search engine. Viral word-of-mouth marketing is the most powerful type of marketing.Ī good name is something you'll want to say aloud many times over the years, so it should be easy to spell and pronounce. When people can remember and pronounce your company’s name with ease, you are already on your way to success! The more easily someone can repeat the name back to you, the more memorable it is.Īsk them what they think about certain names and why they like or dislike them. You can also test how memorable a potential name is by asking people if they can repeat it back to you in an uninterrupted fashion. While you're brainstorming, you may find it helpful to ask friends, family, and colleagues for input on potential names. It should suggest something about what your business is all about, without being too general or vague. ![]() The perfect business name should be memorable, distinctive, and straightforward. A good name can help you succeed, while a bad one can sink your business before it even gets off the ground. Here are seven tips for finding the perfect name for your business.Ĭhoosing a name is one of the most important decisions you'll make as you establish your business. Your company name helps establish your brand identity and build a specific image in the minds of potential customers, ultimately leading to greater recognition and success for your firm. ![]() Whether you’re launching your first business or considering a rebrand, choosing the right name is vital. Choosing the perfect name for your business can be tough! Having a hard time coming up with a great business name for your latest venture? You're not alone. How to Come Up With the Perfect Business Name
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